“If no laziness-promoting tools exist, the boring designer temporarily allows themselves to be super-exciting so they can create those tools and go back to being boring once more.”

Cap Watkins


Today’s the day. The day you help save the internet from being ruined.


Yes, you are, and we’re ready to help you.

(Long story short: The FCC is about to make a critical decision as to whether or not internet service providers have to treat all traffic equally. If they choose wrong, then the internet where anyone could start a website for any reason at all, the internet that’s been so momentous, funny, weird, and surprising—that internet could cease to exist. Here’s your chance to preserve a beautiful thing.)

Pogo + Back to the Future

“In rural, tribal societies with no technology, people move on average at three miles per hour because they are walking everywhere. In most developed countries, if you add up the costs of driving a car, the time you spend earning that money and the time you spend in traffic, it has been estimated that we, too, move at about 3 miles per hour!”

– Jeff Speck

“The medium of the designer is behavior.”

– Robert Fabricant