“Temporal beauty lives in state-change animations, nuanced timing effects, strategically placed user feedback, and other “interesting moments,” not drop shadows and Photoshop layer effects. Flatlanders build all kinds of emotion and depth combining these moments with delightful microcopy, personality, and typography. All honest—all web—all good.”
A mix for walking.
“Since copywriting is interface design, you can do an awful lot of great design in a text editor. Don’t worry about where things will go, or how they will fit. Worry about explaining it clearly and then build the rest of the interface around that explanation.”
Your tiny type is hard to read – no, not hard to read, impossible to read. I carry my phone with me everywhere, but I always seem to forget my magnifying glass. I tap the Safari Reader button, but that’s not a solution to the problem. That’s a band-aid for your bad typesetting.
Sometimes I’m on my computer, and Reader doesn’t work on your web app. I hit CMD + two or three times so that my dyslexic brain can make sense of the musty 14px Helvetica your servers regurgitated all over my screen. Then the layout falls apart. Words start smashing together. Ads bleed into my emails. And I find myself scrolling up, down, left, right, left, right – what in the hell is this? The Konami code? I don’t need 30 extra lives. I want to read your content.
And I know I’m not the only one who hates your tiny type. How many times have I heard users complain about fonts being too small? More times than I’ve heard them complain about fonts being too large – wait, I’ve never heard a user complain about that. Your users aren’t asking for a faster horse – they’re struggling to read your content. Surely that isn’t what you’re going for, and surely that isn’t a good experience.
“Rather than send a message back to my younger self, I would destroy the message-sending technology immediately. The potential for universe-ending paradoxes is too great.”
I’m excited to announce that next week I’ll be starting a new job at Stitch Fix, working on a product so good that it makes me consider becoming a cross-dresser. I’ll be joining some very talented people, including some coworkers from previous endeavors, and getting my hands dirty in some ground-level UX research and design. Stitch Fix is all about things like mobile-first responsive web design and data-driven machine learning – I’m guessing the latter means we’ll actually be building a very fashionable Skynet.
I’ve had a great time working at LivingSocial – probably the most enlightening and rewarding two years of my career so far. I’ve learned so much from the people there and made some great friends along the way. I know I leave them in good hands and wish them all the best going forward.